This year, brands and companies will face new challenges on the social media field. After the increase in advertising investment and the introduction of “Generation Z” into the labor market, these will be some of the marketing trends for 2018:
The community manager profession is very controversial and it is full of stereotypes. It is thought that it is a job proper to digital natives or millennials, who should have aptitudes and skills in technology handling. But it turns out that the use of technology, although basic, it is not everything.
Continue reading “What does it take to be a “Super Community Manager”?”